Sunset Duckies / Project Molt

Product concept sheet

Assessment · one sheet per candidate, same evidence for all four

☐ Everyday wear ☐ Surf wear ☐ Surf gear ☐ Surf nutrition

1. The person and the problem

2. Growth and useful life

For a nutrition concept, answer the food line in each pair instead.

3. Materials and construction

4. The product and its look

Rough product sketch

Keep all four equally rough so feedback is about the product. For food, sketch the pack.

Add three colours and any badge, pattern or detail the child would actually see.

5. The money

6. What we need to learn

7. Self-check

The concept solves a problem families described.
The useful-life and growth claims have a test behind them.
The premium price has a clear product reason.
The local-production claim names the maker, the work done locally and the imported inputs.
The community value option is tested rather than assumed.
Another microcommunity could adapt the product without copying Tamarin.
The candidate has the same level of evidence as the other three.