Sunset Duckies / Project Molt

Questions for parents

Discovery + concept testing · on the beach or over WhatsApp

Sunset Duckies is exploring high-quality surf products for growing kids and their parents. We need what you have learned during your first six months in surfing, what you think the next two years will bring and how the four draft products compare. Specific examples help most.

Part 1 · The first six months

1. What have you bought since your child started? Include everyday wear, surf wear, surf gear and anything you buy regularly to feed them around surfing. Add the brand and price if you remember.

2. What gets used every session? What already stays at home?

3. Has anything already stopped fitting, broken or become uncomfortable? What happened?

4. What is hardest about buying everyday wear, surf wear, surf gear or breakfast and snacks for your child now?

Part 2 · The next two years

5. How do you expect your child's surfing to change? Think about frequency, ability, confidence, independence, travel and the kind of waves they may surf.

6. How do you expect their body and equipment needs to change?

7. What do you think you will buy or replace during those two years?

Everyday wear: Surf wear: Surf gear: Surf nutrition:

Which category matters most to your family, and which product do you wish could last through most of that change?

Part 3 · With the four candidates

Use this part once all four sheets have the same amount of detail and a provisional price. Show every parent the same four concepts.

8. Which category and product would be most useful to your family?

☐ Everyday wear ☐ Surf wear ☐ Surf gear ☐ Surf nutrition ☐ None

What problem would it solve for you?

9. At the proposed price, what quality and useful life would you expect?

10. What would stop you from buying it?

11. This candidate uses this community value model: ____________. Does it feel clear and fair? Why?

12. What proof would you want about product quality, who made it and where the value goes?

13. If the same product had no connection to Sunset Duckies, would you still buy it at the same price? Is your answer about the product, supporting the club, or both?