Product clarity check
Find eight parents or everyday surfers who have never heard the full idea. First show only the product concept and price. Ask the product questions without selling the idea or explaining it again. Then show the maker and club story and ask whether it changes their answer. Write down both answers.
“Who is this for? What makes it worth this price? Would you buy it when you next need one?” Then: “This is connected to Sunset Duckies and made this way: ____________. Does that change your answer? Why?”
The answers
| Who is it for? | Why this price? | Would they buy? | Effect of club story | What stops them? |
|---|---|---|---|---|
| ☐ yes · ☐ no · ☐ maybe | ||||
| ☐ yes · ☐ no · ☐ maybe | ||||
| ☐ yes · ☐ no · ☐ maybe | ||||
| ☐ yes · ☐ no · ☐ maybe | ||||
| ☐ yes · ☐ no · ☐ maybe | ||||
| ☐ yes · ☐ no · ☐ maybe | ||||
| ☐ yes · ☐ no · ☐ maybe | ||||
| ☐ yes · ☐ no · ☐ maybe |
Reading the results
Count willingness to buy before the club story is shown, then record what changes after it. Interest motivated only by supporting the club does not count as outside product demand. “Maybe” and social-media interest are useful feedback, but they are not orders.